Intelligent Content: A Primer

June 18th, 2017  |  Published in Web Marketing

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Read Intelligent Content: A Primer book online now. You also can download other books, magazine and also comics. Get online Intelligent Content: A Primer today. Are you Looking Download or read Intelligent Content: A Primer for free..? enjoy it.

Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers.

Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management.

Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.

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Download your Intelligent Content: A Primer book in PDF or ePUB format. You can read these on Mac or PC desktop computer, plus many other supperted devices. The free download for Windows or Mac OS take less than a minute to install over a broadband connection.

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