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The Complete SEO 2013 & Beyond
This book contains my Amazon best seller – “SEO 2013 & Beyond” as well as my “SEO Checklist” book.
SEO 2013 & Beyond – Search engine optimization will never be the same again.
If the SEO book/course you are putting your faith into was written before September 2012, then you could be following advice that will get your site penalized, or even removed from Google. Google made massive changes in 2011, but even more significant changes in 2012. Strategies taught as best principles in early 2012 are now considered “black hat” or just plain risky in 2013. SEO 2013 & Beyond will tell you what you can do and what you cannot.
On February 11th, 2011, Google dropped a bombshell on the SEO community when they released the Panda update. Panda was designed to remove low quality content from the search engine results pages. Then, on 24th April 2012, Google went in for the kill when they released the Penguin update. Few webmasters could believe the carnage that this update caused or the fact that Google dared to release it.
On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). While I have never been a huge fan of exact match domains, many other SEO books and courses teach you to use them. I’ll tell you why I think those other courses and books are wrong. We also had another Panda update (27th September) and another Penguin update (5th October).
Panda seems to penalize low quality content, whereas Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only doesn’t work anymore, but now can cause your site to be penalized and drop out of the rankings. Just about everything you have been taught about SEO in the last 10 years can be thrown out the Window. Google have moved the goal posts.
In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.
SEO Checklist – A step-by-step plan for fixing SEO problems with your web site.
Pre-Panda and pre-Penguin, Google tolerated certain activities. Post-Panda and post-Penguin, they don’t. As a result, they are now enforcing their Webmaster Guidelines which is something that SEOs never really believed Google would do! Essentially, Google have became far less tolerant of activities that they see as rank manipulation.
As webmasters, we have been given a choice. Stick to Google’s rules, or lose out on free traffic from the world’s biggest search engine. Those that had abused the rules in the past got a massive shock. Their website, which may have been at the top of Google for several years, dropped like a stone. Rankings gone, overnight!
To have any chance of recovery, you MUST clean up that site, but for many, trying to untangle the SEO mess that was built up over several years is not always easy. Where do you start?
That’s why this book was written. It provides a step-by-step plan to fix a broken site and contains detailed checklists with an explanation of why those things are important. These checklists are based on the SEO that I use on a daily basis. It’s the SEO I teach my students, and it’s the SEO that I know works. For those that embrace the recent changes, SEO has actually become easier as we no longer have to battle against other sites whose SEO was done 24/7 by an automated tool or an army of cheap labor. Those sites have largely been removed, and that levels the playing field.
If you have a site that lost rankings, this book gives you a step-by-step action plan and checklist to fix problems that are common causes of ranking penalties.
Who am I?
If you want to learn more about me and why I am qualified to talk about SEO, visit my website at http://ezseonews.com. Read some of the stuff I’ve written, and read some of the stuff my readers have written about me.